What is technical SEO agency? How to Inspect?

 

The red-headed stepchild of search engine optimization is a technical SEO agency. Frequently disregarded and undervalued, but still a very valuable family member. As an expert Digital Marketing Firm, we've seen firsthand how often sites get into trouble by not giving technical SEO enough love and attention. That's why we encourage all our clients to regularly do a quick technical SEO agency to find underlying errors and issues that can be easily fixed if known.

Why Is a Technical SEO Important?

Many people discuss SEO, yet most publications and advice are for "on-page SEO." In reality, search engine optimization has three real areas of emphasis: all SEO, off-page SEO, and on-page SEO.

Technical SEO agency focuses on optimizing servers and websites. On-page SEO concentrates on content and page optimization. Links and other external ranking factors like social media or influencer marketing are called "off-page SEO." or influencer marketing. As with other areas of search engine optimization, when a business regularly performs a technical SEO agency to find issues, this will mean better performance for the company. These problems are usually very easy to fix. 

Technical SEO agency Steps

Scannability check

The inability of a search engine to crawl and index your website, even your great content with excellent keyword usage, is pointless. That's why the first step in an technical SEO agency is always to check the robots.txt file. A robots.txt file instructs a search engine which areas of a website to crawl and which areas to ignore. Using "allow" and "don't allow" commands. The reason for not allowing partitions is to save server resources and reduce bandwidth. With Google Search Console, you can edit the robot's file, which can be used to check crawl speed and errors.

Index control

Once you know that search engines can crawl the site, it's important to understand whether important pages on the site are indexed properly. Again, Google Search Console is the kicker, using the coverage report to get the status of each page. There are free tools that can also provide excellent Directory insights. Screaming Frog is among the most well-liked and has a free option for small-sized sites with less than 500 URLs. A report produced by a tool like Screaming Frog will demonstrate URLs that can and cannot be indexed and why a URL cannot be indexed.

Sitemap review

The sitemap is critical to SEO because it gives search engine crawlers a clear image of the webpage. ractice is to point the sitemap in the Robots.txt file to a search engine crawler. A quality sitemap should be properly formatted as an XML document, following standard sitemap protocol. It should only contain canonical versions of URLs and never "no index" URLs. The sitemap should also be updated whenever new pages are added or updated to the site. 

Duplicate content review 

When reviewing your site, multiple copies of the same or similar information create problems for Google and other search engines. Confusion on a search engine is never good, as it can affect page ranking. Google has a simple option to search for duplicate content. Use Google search and use this string: info:www.yourdomain.com. The last page of search results is where the same content will be found.

Check page speed 

Google PageSpeed ​​Insights should be used to complete a technical SEO agency. This great free tool will score a website's speed on both mobile and desktop and includes suggestions for improving page speed. Both SEO and user experience depend heavily on page speed. Users and search engines appreciate a quick website.

Conclusion

Ultimately, optimizing all areas of your business will produce better long-term results. Regarding search engine optimization, regular technical SEO agency can ensure your site performs at its best for search engines.